About Us

Our Story

In 2005 Adam Witty had an entrepreneurial itch. At the insistence of mentor Pat Williams, Adam scratched that itch and founded what is today Advantage|ForbesBooks, the largest Authority Marketing company in the world. Advantage supports over 2,000 Authors under its Advantage, Business Journals Books, and ForbesBooks brands. With the Core Purpose of Growing Entrepreneurs and Businesses to Benefit All Mankind, Adam and the Advantage team have been laser focused on helping entrepreneurs grow their businesses with better marketing for the past 15 years. Including hundreds of dentists!

In 2018, Adam had the unique opportunity to acquire the business of another mentor, marketing legend Dan Kennedy. Magnetic Marketing helps entrepreneurs implement direct response marketing in their business. Direct response is multi-step, multi-media marketing with clear, compelling offers, direct calls to action, and response mechanisms in which ROI and results can be quickly measured. Direct response aims for the consumer to take an immediate action whereas brand or image advertising requires no action from the consumer at all. Interestingly, hundreds of Magnetic Marketing Members are general dentists.

Rolling up his sleeves and working intimately with Advantage|ForbesBooks and Magnetic Marketing Members, Adam learned up close the challenges dentists face in marketing and growing a practice.

A serial entrepreneur, Adam sensed a unique opportunity to help dentists automate their marketing. Adam knew the combination of top-notch multi-step, direct response campaigns combined with automation technology could be a powerful force to propel general practices forward. 

Founded in the back office of Advantage HQ in 2019 with Chief Product Officer Steven Janiak, mLive has quickly become the hot, new, must-have marketing software for any general practice that wants to grow top line and bottom line by serving more, new, and better patients. mLive does two very important things. First, it has a world-class team of creatives, copywriters, designers, and programmers that build elaborate, multi-step patient education and marketing campaigns that all general practices need. Second, it deploys these marketing campaigns to a practice’s prospects and patients through its automated software.

A nimble software startup with the backing of a market leader, mLive is part of the Advantage Family, and proud to help general dentists through the US grow their practice with marketing automation.

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What Is My Patient Attraction Score™?

Receive a complimentary critique of your practice's marketing and digital performance without having to talk to a human.

We audit your marketing and send a scorecard summary along with a detailed video explanation that identifies what you are doing well and opportunities for improvement.

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