Why engagement automation?

What differentiates the most profitable practices? They understand the value of regular engagement with their patients. Too many practices focus only on “new patients” at the expense of their most valuable assets…existing patients!

You already have a direct line of communication with these patients, they trust you, they look to you as their dental expert. But they may not be aware of all of the amazing treatments that you offer? In fact, we’re willing to bet that you’ve heard patients say this before: “I wish I would have known you could do that for me, I wouldn’t have gone to the other Dentist!”

We encourage you to take a look at two very important KPIs that the most successful practices track weekly. Your average revenue per visit and your patient retention rate. If your average revenue per patient visit for the past several months is flat and not growing, you have an issue. If your patient retention rates are below industry averages, you have another problem!

Good news. mLive can help solve both of these problems for you, taking on all of the work so that you can continue to focus on providing amazing dental care.

Au-to-ma-tion

Technology by which a process or procedure is performed with minimal human assistance

Patient Engagement Automation Defined

Effective patient engagement combines custom and relevant content with technology. The custom content sparks an interest in patients and prompts them to engage. The automation technology lets you consistently communicate with patients throughout the year. A key component to effective engagement is consistency, which is why most practices don’t even try.

Technology that manages education and engagement campaigns.

Science and data show that multi-step, multi-channel campaigns yield the highest response and ROI. Manually executing a 5 to 15 step communication campaign is grueling and time consuming.

Increase revenue and maximize profitability.

The average general practice is stagnant. Revenues might be flat. Automated engagement campaigns focused on high-value treatments allow you to reach thousands of patients with valuable content and education that positions you as the authority. The result is an increase in the lifetime value of patents and increased profitability for your practice.

Limiting the amount of human input needed.

General practices are understaffed, overworked or generally maxed out. The doctor needs to spend time chairside delivering outstanding clinical care. The staff needs to schedule and coordinate a beautiful patient experience. Who has time for ongoing and meaningful patient engagement? The answer…no one does. But that doesn’t make it any less important! mLive Software saves countless hours for your team by automating this very important initiative.

Patient education and engagement automation is your secret weapon.

The average general practice in America generates $771K in annual revenue. Very few exceed $1M. The $1M+ practices don’t necessarily provide better clinical care, but they likely communicate with their existing patients more effectively. $1M+ practices use effective content systems and technology that AUTOMATE the mundane (but necessary) process of ongoing communication with patients. The result is more high-value treatments and an increase in patient retention. Practice growth and prosperity can be achieved in any practice. Patient engagement automation is a key ingredient.

How do you create patients automatically?

Allow us to introduce you to the Patient Engagement Automation Coliseum. Just like the Colosseum in Rome which is almost 2,000 years old, our Engagement Automation Coliseum reliably and automatically distributes quality content campaigns focused on high-value treatments. It helps your patients feel involved, learn more about what you can offer them, and prevents them from looking elsewhere for dental care.

As you would expect, the Coliseum is built on a foundation of Automation & Done-For-You. Without technology to automate, the manual to-do’s will overwhelm your team and won’t get done. Without pre-built, multi-step campaigns you won’t have time to write copy, design ads and landing pages, and assemble all the pieces. mLive Software does all the heavy lifting. mLive’s exceptional team of direct response marketers build ready-to-deploy campaigns that are carefully crafted to generate interest and response.

What are the four pillars to the Coliseum that generate a steady stream of patients?

Communicate & Educate.

Doctors must reliably and consistently communicate and educate prospects and patients. As the expert and authority (you have a Dr. in front of your name!), you must lead patients to the treatment options that serve them best. Rather than letting your patients find high-value treatments elsewhere, pull them into your practice with educational content.

Nurture & Follow Up.

On average, someone must be communicated or engaged with at least 5 times prior to making a healthcare-related decision. Most practices would never consider making the investment in time and effort to fulfill this communication requirement. mLive executes the content creation and distribution, based on the needs of your practice.

Build Relationships & Community.

The greatest source of new patients to any dental practice is referrals. Unfortunately, most doctors practice “transactional-medicine” rather than “relationship-medicine.” By continually educating patients, by proactively communicating with them every month, you deepen patient relationships and create a patient community that is motivated and inspired to refer.

Upsell, Cross Sell, and Next Sell.

While most practices are squarely focused on ‘new patients,’ successful practices know that increasing the lifetime value of an existing patient is an easier path for growth and profit. Few practices know their Lifetime Patient Value (LPV). mLive educates existing patients about new treatment options and services you offer to elicit interest and generate internal appointments.

Outcomes of Patient Engagement Automation

Generation Higher Value Appointments

With patient education and engagement automation, your practice will generate more high-quality treatments. mLive content and education provides a magnetic pull, creating interest in place of resistance. Given the choice, patients prefer to select the doctor and practice that is pulling them with education rather than pushing them with ads.

Retain More Patients

Out of site = out of mind. If you aren’t engaging with your patients, the practice down the street will fill the void. Competition is greater than ever, patients are inundated with ads and promotions for dental practices. No need to build a fence around your patients so that there is no question of who they should come to see if they are in need of typical hygiene care, but also, other high-value treatments. mLive’s automated multi-step patient education and engagement campaigns foster a relationship and keep you “top of mind” with your patients.

Patient Retention & Referrals.

Retaining patients to increase Lifetime Patient Value (LPV) and having them refer friends and family is paramount to practice growth. You must focus on relationships rather than transactions. You must build a community that patients are proud to be part of. If patients don’t hear from you, learn from you, and take your advice they will look elsewhere. Genuine relationships inspire referrals and introductions.

Schedule Your 20-Minute mLive Demonstration!

Learn how mLive can help increase patient retention & your practice's bottom line.

Find out how the combination of mLive's specialized content campaigns & patient engagement automation can set you apart from other Dental Practices.

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