Are You Losing More Patients Than You Acquire?
With the sheer number of dental practices in every city, a common problem many practices face is patient retention and maintaining a positive patient relationship. This has become more difficult as patients no longer stick with one dentist loyally, but instead price shop for the best option, jumping from dental practice to dental practice. This patient behavior is bad for a dental practice’s bottom line, as you constantly have to seek new patients, maintain current patient relationships, and ultimately spend more and more of your budget on marketing.
But what if you could keep these patients from leaving your practice for someone down the street? The key to this is maintaining a constant presence and positive patient relationship. Initially, this may sound simple, but many practices find that it takes up valuable hours of their day, and unless you know what you are doing, the results can be hit or miss. But this is where mLive™ shines, by offering dental practices turn-key automation to new and existing patient retention. Our modern marketing platform offers simple solutions you won’t find anywhere else.
5 Best Ways to Maintain Positive Patient Relationships
1. Nurture Patients and Leads
When a patient or prospective patient inquires about your practice, it is vital to keep a dialogue going between you and them. For most people, out of sight means out of mind. But by continually sending them valuable emails, texts, and messages, you stay top of mind for when they make their decision.
2. Maintain Scheduling and Follow Up
One of the worst things you can do is to forget to call a patient back or double book them, making them wait or have to reschedule. Your patient’s time is precious to them, so proving you can respect that will keep them coming back. Don’t let your patients fall through the cracks because then they will feel unimportant and start looking elsewhere.
3. Get Referral Patients
A referral patient is one of the best compliments you can receive. This means that one of your existing patients loved you so much, they sent a friend or family member to you. But many times, you have to ask for these referrals. If your practice struggles to ask, or just doesn’t at all, then you’re missing out on valuable patients that already trust you.
4. Be Everywhere
Your patients need to see information about you and your practice often. This keeps them thinking of you and their own needs and encourages follow up appointments. In order to be seen, you have to have a web presence everywhere your patients are. Landing pages, social media, targeted ads, email funnels, scheduled texts—it’s all necessary to stay in the forefront of your patient’s attention.
5. Show Off Your Passion
Patients want to see a practice with happy staff and excited doctors. But when your staff is spending all its time and energy in maintaining patient relationships in addition to all their other responsibilities, their passion for their job can diminish. Your patients will see this and the effects will carry over in their interactions with staff.
Make Your Day-to-Day Easier with mLive
When you get started with mLive, you’re stepping into easy street. Our automated marketing platform will take on all the heavy lifting that comes with marketing your practice and maintaining patient relationships for you. Better yet, it is all turn-key and instant, meaning your new campaigns start as soon as you’re ready! We are so sure of the success we will bring you, we offer a 12 month practice growth guarantee, so you have nothing to lose! Watch your practice grow before your eyes and maintain your patient-base with ease using mLive!
Want to learn more about how mLive can put your marketing on auto-pilot and nurture your patient relationships? Schedule a demo with our team today!